«Introduction
This paper examines the gender gap and self-promotion in detail, exploring the reasons why women are still underrepresented in leadership roles. Here we present findings of research that has been conducted into how men and women are rewarded differently in the workplace, in turn shattering the illusion that women are simply “not very good” at self-promotion.
We then outline our recommendations of how companies and aspiring leaders can take practical steps to shift away from seeing self-promotion as a leadership attribute. We suggest a more conscious and objective framework for promoting male and female leaders.
Finally, we explore what this all means in the context of COVID-19: how the working landscape has changed and the impact this has had on the gender gap. This section will discuss the link between flexible working and gender diversity, and the predicted demise of presenteeism.
Although we write this from years working in and observing the business landscape, we believe the framework applies to any leadership structure».
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