«Foreword
The Sustainable Development Goals (SDGs) lay out a global agenda to tackle the world’s most pressing social, environmental and economic challenges by 2030.
It is well-accepted that business leadership and action are key to realizing this ambitious agenda. Companies that take an active role in leading this transformation and position the SDGs at the heart of operational decisions will ultimately be better equipped to harness market opportunities and manage risks. The Business and Sustainable Development Commission’s Better Business, Better World1 report makes a compelling case for companies to align with the SDGs. The report outlines that sustainable business models could unlock more than USD $12 trillion in new market value and create up to 380 million jobs by 2030. Furthermore, the report emphasizes the critical role of sectoral partnerships to drive industry transformation on the road to 2030 and beyond.
Formed in 2005, the World Business Council for Sustainable Development’s (WBCSD) Tire Industry Project (TIP) is the primary global forum for the tire industry on sustainability issues. TIP’s mission is to proactively identify and study the potential human health and environmental impacts associated with the life cycle impacts of tires to contribute to a more sustainable future. With a membership of leading tire manufacturers that represent more than 60% of global tire manufacturing capacity, TIP is well-positioned to develop this Roadmap as a resource that the sector-at-large can use.
As business leaders, we want to work together with sector peers and other stakeholders to help the tire sector navigate the sustainability challenges that lie ahead, and ensure that our industry continues to grow. We want to demonstrate leadership, apply our creativity, share our knowledge and provide innovative solutions to achieve a sustainable, resilient and inclusive future.
With this Roadmap, TIP offers a framework for action that outlines impactful pathways for the entire sector to contribute to the ambitions of the SDGs. The Roadmap aims to guide, inform and support decision-making along the value chain, encourage stakeholder dialogue and inspire action-oriented initiatives among industry peers and beyond».
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